Trends’ mainline positioning is ‘Get Them Talking’. A philosophy that maintained there was no right or wrong way to do things - as long as you were noticed. While mainline used this to push pure-play product features, we used it build brand ethos.

We helped create the brand’s first-ever Cricket World Cup film. The campaign put fans at the centre and celebrated their crazy lucky rituals. Using #TrendYourLuck our fans showed the boys in blue just how crazy they were about the game.

Organic engagement is the holy grail of social media campaigns. Our latest Raksha Bandhan film for Trends helped create authentic conversations around sibling relationships. With 2000+ unique comments, most crossing 200+ words, our film proved that fans will willingly engage with brands that truly understand their world.