Razorpay is India’s leading fintech company. Five years in, and it’s grown from digital payments to a full-service financial suite. Extraordinary? We think so too. We helped transform Razorpay from a product into a brand.

With a new tagline, internal branding and so much more.

Razorpay’s office was our first stop. Every touchpoint was transformed into a talking point; a space for the brand to come alive and help define Razorpay to the employees who made the company what it is today. 

4 floors. 100+ headlines. 1 copywriter.

Razorpay was a unique opportunity for me to single-handedly craft a tone of voice for a brand. While finance can be dry, Razorpay encouraged me to look beyond the category. I created a fun, irreverent voice that could adapt for inspirational copy and lighthearted interventions in unexpected places. Over the course of 3 months, I crafted 100+ headlines that populate four floors of Razorpay’s headquarters. We launched the brand with the video below.