WELCOME HOME JARS

For over 60 years Kraft Peanut Butter has been a Canadian classic - ‘Famous at Home’ being the brand’s claim to fame. So when over 500,000 newcomers moved to Canada in 2022, we knew we had an opportunity to welcome them home. We teamed up with Duolingo and transformed our beloved jars so they held more than just peanut butter. Each jar became a much needed resource for immigrants and a way for millions of Canadians to welcome their new neighbours home.

Credits: Art Director: Devon Clarke | Copywriter: Joseph Thomas